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Writer's pictureJordan Domin-Goddard

What is Brat Girl Summer and Why is it Good for Your Mental Health?

You’ve been living under a rock if you haven’t heard of “Brat Girl Summer”. This refreshing and empowering concept encourages you to embrace your whole, authentic self, imperfections and all. Inspired by Charli XCX's new album and personified by figures like Kamala Harris, Brat Summer isn't just a seasonal trend - it's the mental health revolution we all need.


People at a summer festival

Charli XCX, Kamala Harris, and the Essence of Brat Girl Summer

Charli XCX's latest album is the catalyst for the Brat Girl Summer movement. Her music, filled with bold beats and unapologetic lyrics, is arguably the music of self-acceptance and rebellion. Her album provides the perfect soundtrack for embracing your inner "brat," encouraging you to dance, sing, and live freely without fear of judgement.


According to this tweet from Charli XCX, US Vice President Kamala Harris IS Brat. Throughout her career, she has broken barriers and defied expectations, all while remaining true to herself. Harris's journey reflects the core principles of Brat Girl Summer - embracing your full identity including the messy and imperfect parts you usually hide, using them, instead, as strengths. The very essence of Brat Girl Summer. 


In short, Brat Girl Summer is about unapologetically being yourself. It's about casting aside societal expectations and embracing all the things that make you ‘You’ - including, or maybe especially, your flaws. The term "brat" in Brat Girl Summer isn’t about tantrums and being spoiled. Instead, it signifies a rebellious spirit, an unwillingness to conform to unrealistic standards, and a celebration of your individuality. This movement encourages everyone to live authentically, focusing on what truly makes them happy rather than striving for unattainable perfection or going through the motions to please others.


Brat Girls Embrace Their Imperfections for Their Mental Health

One of the things I like best about Brat Summer is its encouragement to change your perspective by ditching the need for perfection and instead accept your most authentic self. Many people feel the pressure to be perfect and it can be overwhelming, often leading to stress, anxiety, and a host of other mental health issues.


The fact is, perfection is an unattainable illusion that often leads to dissatisfaction and mental strain. Brat Girl Summer advocates for the shedding of this need for perfection. When you let go of this need for perfection, you open yourself up to embrace what makes you happy, allowing yourself to have more genuine experiences. This mindset shift can reduce stress and anxiety, as you're no longer burdened by the need to conform to societal standards. In turn, you'll find yourself having deeper connections with others and yourself, creating a more fulfilling life. Brat Girls know the power of self-love!


Brat Girls Focus on Happiness

At its core, Brat Girl Summer is about focusing on the things that bring you joy. Whether it's dancing to Charli XCX's latest hits, taking inspiration from Kamala Harris's journey, or simply indulging in your favourite activities without fear of judgement, this movement is about finding and embracing what makes you happy. All too often we shy away from doing the things that make us happy for fear of judgement from others. By embracing your inner Brat you


Brat Girl Summer - a Mindset for Self-Acceptance

Brat Girl Summer is more than just a seasonal trend; it's a mindset that promotes self-acceptance, authenticity, and mental well-being. By embracing the whole of you, including the messy parts, you can shed the need for perfection and focus on what truly makes you happy. So this summer, let your inner Brat shine and experience the profound mental health benefits.


I can help you reconnect with your inner Brat - just send me a message.

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